In every Mexican town, many of the streets bear the names of national heroes. It is unlikely, that there is a town of any size, which has not honored Benito Juarez, Miguel Hidalgo y Castillo or Juan Morelos. The streets of Ajijic follow this national pattern. Generally, the names chosen reflect three significant periods of Mexican history: the War of Independence, the War of Reform, and the Revolution. In the village, only two of the streets named for actual people fall outside of these traditional parameters. The main street of the village honors Christopher Columbus, and another is named for Juan Manuel, a medieval Spanish writer.